Data-Driven|

As a Senior Digital Marketing Manager, I lead both in-house and client digital marketing projects with ownership of strategy, delivery, quality, and stakeholder expectations. My role focuses on aligning marketing execution with business goals, revenue support, and operational efficiency. I work closely with Business Development teams on pre-sales initiatives, providing high-quality marketing inputs, realistic scoping, timeline alignment, and pipeline gap analysis. I oversee project onboarding, kickoffs, requirement clarity, and smooth execution. I define KPIs and plan monthly and quarterly initiatives for in-house and client campaigns. I ensure strong project governance, resolve delivery blockers, drive on-time and high-quality delivery, contribute to marketing and branding strategy, lead team enablement, and maintain rigorous quality standards, escalation handling, client satisfaction, and repeat business.

At a 30-year-old publicly listed B2B company, I lead end-to-end digital marketing efforts that extend well beyond SEO. From achieving a 106% boost in organic traffic and securing first-page rankings for multiple commercial keywords, to developing content strategies that scaled traffic significantly, I focused on driving real, measurable growth. I managed both paid and organic social media campaigns, handle online reputation management, optimise local SEO listings, and ran targeted email campaigns to nurture leads and increase conversions. On the creative front, I crafted visual assets and edited videos, seamlessly aligning strategy and content to build a strong, consistent brand presence across every digital touchpoint.

At a marketing agency, I focused primarily on SEO while also managing social media for select clients. I executed detailed on-page strategies, conducting audits, optimising content structure, metadata, and internal links, which boosted organic traffic. On the technical side, I improved site speed, mobile usability, and structured data, enhancing crawlability and user experience. My off-page efforts included strategic link-building, guest posting, and local SEO, resulting in an improvement in search rankings. I also handled social media content and profile optimisation, and delivered actionable performance reports to guide ongoing strategy.

At Iway Digital, I drove traffic, leads, and conversions through a comprehensive approach to SEO, PPC, Social Media, and Email Marketing. I optimized website structure, metadata, and internal linking to enhance organic visibility, while building quality backlinks and strengthening local SEO. I managed Google Ads campaigns, improving ROI through strategic bidding and A/B testing. My content strategies targeted every stage of the funnel, complemented by engaging social media campaigns and personalized email marketing efforts. I continuously analyzed performance to optimize and deliver impactful results.